Community Outreach

At Justin’s, we strive to make more than delicious snacks; we hope to make a difference. As a result, our company values stem from four fundamental pillars: Nourish, Nurture, Inspire and Educate. Learn more about our one-of-a-kind-way to do business and specific pillars below.
Without the support of our community, our environment, our mentors and inspiration we wouldn’t be where we are today. As we grow, so does our ability to give back…

At Justin’s we’ve learned quite a few lessons along the way. We want to see other like-minded companies grow and achieve their goals, so, as a team, we do our part to help grow the natural products community.
We have been inspired by the people and organizations in our community that helped shape who we are today. In turn, we pay it forward by supporting efforts that inspire others to start somewhere and keep going.
As a natural foods brand on a mission to provide delicious, high-quality fuel to everyone, whether they can afford it or not, we have a unique opportunity to nourish communities and play a small part in making the world a healthier place.
We believe that it is our responsibility to both nurture our youth and our planet for the benefit of future generations. This begins with education that will foster a sense of environmental stewardship among our youth.
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Since Justin began selling his homemade nut butters at the Boulder Farmers’ Market in 2004, we have received an incredible amount of support from the local Boulder community. Boulder is unique in that it is an unofficial hub for the natural products industry with hundreds of companies, both big and small, introducing better-for-you products. Justin’s would not be where it is today if it weren’t for the support from the Boulder natural products community. To give back to the community and help EDUCATE other small, like-minded companies, Justin’s is a Premier Sponsor of Naturally Boulder.

Naturally Boulder is a not-for-profit organization formed in 2005 by the City of Boulder and Boulder Economic Council as an economic development initiative. Their mission is to nurture community, leadership and innovation in the Colorado natural products industry. Today, they have about 1,000 members and more than 100 sponsoring companies. Naturally Boulder serves as a voice for the industry and offers year-round educational programming and networking events, mentoring for entrepreneurs, and celebrations that bring together Colorado’s natural products community.

Justin’s supports not only as an annual sponsor, but also through volunteering and speaking at events to educate other companies in the community. Justin’s employees of all levels attend Naturally Boulder education events throughout the year to share their expertise, continue to learn and expand fellowship in the natural products community.
To learn more, visit


Justin’s is constantly INSPIRED by the people and organizations around us who have helped shape our company history. To support those who have inspired us, so they can continue to inspire others, Justin’s partners with eTown, a Boulder, Colorado-based non-profit on a mission to educate, entertain and inspire a diverse audience through music and conversation in order to create a socially responsible world.

For 25 years, eTown has produced musical, social and environmental programming to uplift and inspire listeners around the world. The eTown community comes for the music and stays for the message. The shows are recorded in front of a live audience in our solar powered theater, eTown Hall, which also serves as a social and environmental hub for community events.

Since 1991, eTown has presented the eChievement Award to hundreds of people from all over the world who are helping to make their communities a better place. Winners are nominated by our listeners and interviewed on-air about their extraordinary community work. Stories range from feeding the hungry to addressing climate change.

eTown’s warm and witty hosts Nick and Helen Forster have featured renowned musical artists such as James Taylor, Joan Baez, Ben Harper, Mumford & Sons, the Avett Brothers and Willie Nelson, and Nick has interviewed global luminaries such as Jane Goodall, Archbishop Desmond Tutu and President Jimmy Carter, making eTown one of the most celebrated variety shows of all time.

For more information and podcast downloads visit


Beyond our local efforts, we also feel the need to support the efforts of entrepreneurship around the world. In 2007, Justin’s was the first of Whole Foods Market’s Local Producer Loan recipients in the grocer’s Rocky Mountain Region. Justin Gold, CEO and founder of Justin’s explains, “Because of the loan and support of Whole Foods Market, I was able to grow with Whole Foods Market nationally. Becoming the founding member of the Microloan-a-Month program was a way for us to show our appreciation and also help people and businesses around the world; helping give others the help we were given.”

In the spirit of entrepreneurship and paying it forward, Justin’s will fund a microloan a month for Whole Planet Foundation, which in turn will be loaned to entrepreneurs in the developing world.

“The impact of a microloan is extends well beyond just the individual who receives the money,” said Whole Planet Foundation’s president and executive director, Philip Sansone. “Providing access to credit empowers poor entrepreneurs to create better lives for themselves, brighter futures for their families and a lasting impact on their communities.”

Whole Planet Foundation supports entrepreneurs in 55 countries, empowering 1.4 million people worldwide.

Every month, an entrepreneur will continue to receive a small loan, that can revolutionize the way of life in his or her commmunity.

If you are interested in supporting the Microloan a Month initiatives or want to know more about Whole Planet Foundation please visit them at:

Justin’s strives to help nourish the community and with a product that can serve as both a healthy and optimal source for impoverished communities, Justin’s has partnered with Conscious Alliance, a Boulder-based non-profit focusing on hunger relief and youth empowerment in some of the nation’s poorest areas.

Conscious Alliance is a grass-roots organization that provides youth awareness programs on severe hunger issues through its “Art that Feeds” program and other outreach initiatives. Through these programs, Conscious Alliance has collected and distributed over one million pounds of non-perishable food donations to domestic food pantries and global disaster relief programs over the past six years.

Justin’s has raised over $22,000, has donated 1000’s of pounds of nut butter and staff have volunteered time in support of Conscious Alliance’s efforts. Justin’s is very excited and proud to be part of such a beneficial organization and have a goal of supporting Conscious Alliance in every way they can, including the Backpack Program launched in March 2015, which sends students home each Friday with a backpack full of food for the weekend, and is designed to support food-insecure children who rely on school meals. Unlike traditional programs, though, this innovative program provides students nutritious products, like Justin’s, and health & wellness tips.

Justin’s will be focusing much of our support towards the Pine Ridge Indian Reservation in South Dakota. Pine Ridge is home to the 2nd poorest county in the nation and is only 407 miles from our offices. On this reservation:

  • The unemployment rate is 85%
  • 63% of the population lives below the poverty line
  • The average annual household income is $3,700
  • Teen suicide rate is 150% higher than the US average
  • Only 1 in 4 households has a working toilet
  • Children on the reservation go hungry an average of once per week

If you are interested in supporting Pine Ridge initiatives or want to know more about The Conscious Alliance please visit them at:

Lastly, we believe it is our responsibility to both NURTURE our youth and make efforts to leave the planet better than we found it for future generations. With this, we support Thorne Nature Experience, a Boulder, Colorado-based non-profit on a mission to build Earth stewardship by connecting youth and nature.

During the past six decades, Thorne has connected more than 250,000 youth to nature and become a nationally recognized leader in the field of environmental education. Thorne’s mission is to build Earth stewardship by connecting youth to nature through joyful, hands-on, place-based environmental education experiences. Each year, Thorne reaches more than 13,000 youth through summer camp and school programs, helping them get outdoors and build the foundation for becoming the future stewards of our planet.

Connecting youth to nature is of critical importance to the health and well-being of today’s youth and the future of our planet. Today’s youth spend, on average, more than thirty hours a week looking at a TV or computer monitor. They also spend half as much time outdoors as they did 20 years ago. More time in nature leads to improved physical and mental health, stronger social bonds, improved creativity and self-esteem, and higher academic achievement. Thorne’s programs focus on addressing the challenges of falling science achievement and the achievement gap between privileged youth and low income, underserved youth in our community. Today’s youth are tomorrow’s leaders, and Thorne works hard to ensure all youth, regardless of socioeconomic status, have the knowledge and desire to make choices that cultivate a thriving, healthy environment that supports all life.

For information about Thorne Nature Experience, please visit the website at